About
Hero ONE|
Cultural insights + predictive targeting is the future of performance advertising. Hero One is our managed service AI powered, programmatic marketing platform, that leverages predictive technology combined with the industry’s first cultural graph to deliver contextually relevant advertising that performs.
About
Hero ONE|
Cultural insights + predictive targeting is the future of performance advertising. Hero One is our managed service AI powered, programmatic marketing platform, that leverages predictive technology combined with the industry’s first cultural graph to deliver contextually relevant advertising that performs.
Our
Solutions|
01.
01.
Reach
Reach
Reach 100% of your audience in brand safe & quality environments around the world.
02.
02.
Privacy
Privacy
Privacy forward data driven targeting solutions built for a cookieless future.
03.
03.
Predictive Analytics
Predictive Analytics
Predictive targeting optimizes conversion and campaign outcomes in real time.
04.
04.
Custom Audiences
Custom Audiences
Build culturally optimized audiences with our Hero One custom audience builder.
05.
05.
Culture Driven
Culture Driven
Cultural Insights inform creative optimizations, increasing brand
engagement and KPI’s.
engagement and KPI’s.
06.
06.
Hero One Self Serve
Hero One Self Serve
Coming soon – In 2024 Hero is launching the first Black owned self serve DSP in the world.
How
It Works|
We leverage culturally optimized data signals, powered by AI and Machine Learning to ensure better contextual experiences for your customers and outcomes for our brand partners:
How
It Works|
We leverage culturally optimized data signals, powered by AI and Machine Learning to ensure better contextual experiences for your customers and outcomes for our brand partners:
Hero
Cultural
ID Graph|
Hero One is powered by the Hero cultural ID graph – leveraging culturally optimized signals we build custom audiences and identify key words that help identify contextual relevant environments to improve media placement and engagement.
Hero
Cultural
ID Graph|
Hero One is powered by the Hero cultural ID graph – leveraging culturally optimized signals we build custom audiences and identify key words that help identify contextual relevant environments to improve media placement and engagement.
01.
Hero Audience Builder
We build audiences that leverage cultural insights that others overlook, informing actionable ideas that better map audiences to the right impressions.
02.
Contextual Signals
We leverage natural language processing, keywords, sentiments, and monitor trending topics across the entire internet to ensure contextually relevant media experiences.
03.
Commerce
We model our media campaigns to achieve real world outcomes, like visitation modeling, sales, engagement and ROAS.
04.
Creative Optimization
We work closely to culturally optimize or completely revamp your campaign creative to maximize your KPI’s while building greater culturally equity for your brand.
Hero
Cultural
ID Graph|
Hero One is powered by the Hero Cultural ID Graph- We cross reference key words with an optimized set of cultural signals developed to help identify contextual relevant environments to optimize media placement and engagement.
01.
01.
Hero Audience Builder
Hero Audience Builder
We build audiences that leverage cultural insights that others overlook, informing actionable ideas that better map audiences to the right impressions.
02.
02.
Contextual Signals
Contextual Signals
We leverage natural language processing, keywords, sentiments, and monitor trending topics across the entire internet to ensure contextually relevant media experiences
03.
03.
Commerce
Commerce
We model our media campaigns to achieve real world outcomes, like visitation modeling, sales, engagement and ROAS.
04.
04.
Creative Optimization
Creative Optimization
We work closely to culturally optimize or completely revamp your campaign creative to maximize your KPI’s while building greater culturally equity for your brand.
Predictive
Targeting|
Hero One identifies and reaches consumers most likely to convert. We build custom machine learning models using historic and real-time data to predict future actions for every campaign.
Predictive targeting
Allow our AI to find audiences with the highest likelihood to convert.
Real time cultural insights
Human oversight is constantly feeding our AI with cultural insights to optimize outcomes.
Predictive audiences
Our AI creates audiences that convert.
Geo
Intelli-
Gence|
Combine the power of predictive targeting with location-based data. Reach consumers who are currently at, or have recently been to, a location and have the highest probability of taking a desired action.
Point of interest databases
Access 14 million consumer-focused points of interest and 19,000 business categories to reach your customers at scale.
Geo fencing and geo retargeting
Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geo-fence.
Offline visitation measurement
Drive new visits to a given location, verified by a third party.
Geo
Intelli-
Gence|
Combine the power of predictive targeting with location-based data. Reach consumers who are currently at, or have recently been to, a location and have the highest probability of taking a desired action.
Point of interest databases
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Geo fencing and geo retargeting
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Offline visitation measurement
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Cross
Environment
Mapping|
Hero Media uses contextual and other privacy-friendly signals to offer cross device, relationship, and visitation targeting by identifying connections between devices and locations.
Cross device mapping
Message your audience across multiple devices.
Onboard offline CRM data
Find your audiences and re-engage them across multiple digital environments.
Household targeting
Amplify your message across multiple devices within one
household.
household.