Mattel Inc. Chooses Hero Collective as the Company’s New Multicultural Social Media Agency Across All Brands

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Mattel Inc. Chooses Hero Collective as the Company’s New Multicultural Social Media Agency Across All Brands

Mattel Inc. Chooses Hero Collective as the Company’s New Multicultural Social Media Agency Across All Brands

After an extensive review Mattel, Inc. has officially chosen, Black owned, NYC based creative and digital agency, Hero Collective as their new Social Media agency for Multicultural and LGBTQ audiences. Hero Collective will be tasked with the development and optimization of the company’s Multicultural social media strategies and initiatives across their portfolio of brands including Barbie, Uno, Mattel, amongst others.

Hero Collective will be working across Mattel’s portfolio and has already started working with the brand and social media teams to develop strategic best practices to help shape the way the brands communicate with diverse consumers across their social channels.  “We at Hero Collective are honored to have been chosen to work with such an iconic brand.  We are equally excited to continue to help Mattel demonstrate how the power of play can be a catalyst for change,” say Joe Anthony, CEO of Hero Collective.


Former Apple and Nike Marketing Exec, Arturo Nunez, Joins Hero Media’s Advisory Board!

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FORMER APPLE AND NIKE MARKETING EXEC, ARTURO NUNEZ, JOINS HERO Media’S ADVISORY BOARD!

Former Apple and Nike Marketing Exec, Arturo Nunez, Joins Hero Media’s Advisory Board!

Arturo Nunez joins Hero Media’s Advisory board, with a focus on strategic partnership development, investor relations and helping to build the company’s emerging original entertainment division, Hero Studios. Mr. Nunez is currently the founder of AIE Creative, a recently created marketing consultancy, providing immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers.

Arturo was previously CMO of Latin America for Apple, where he was responsible for marketing and corporate communications, product marketing, education content, enterprise marketing and developer relations across all 38 countries in Latin America and the Caribbean with special focus on Brasil, Mexico, Colombia, and Chile. Arturo Joined Apple in Oct of 2014.

In 2012 Nunez, became Vice President Global Marketing for Nike Basketball, where he was challenged with executing the brands marketing vision and strategy globally. Mr. Nunez’s daily responsibilities includes but were not limited to the development of the overall brand positioning, communications strategy, public relations, event activations, retail programs, digital marketing, E-commerce and creative strategies. Nunez was pivotal in the creation of campaigns for Lebron James, Kobe Bryant, Kevin Durant, Kyrie Irving and Paul George.

Prior to joining Nike, Nunez worked at the NBA and for some of the most accomplished brands in the world, including LVMH and Diageo. Nunez also sits on the boards of The Miami Underline and The Playing for Change Foundation. A native of Harlem, New York and son of Venezuelan and Cuban parents, Nunez attended Florida A&M University, where he studied Business Administration and Economics. He is fluent in English, Spanish and Portuguese. He currently resides in Pinecrest, Florida with his wife Ana, son Marcelo and daughter Karina. In his spare time, Arturo collects art, DJ’s and is a member of a number of groups with the mission of helping others realize their dreams. These include Summit Series, Conversations in The Park and the New Fania Collective.


Hero Media Partners with Former Victoria’s Secret Supermodel, Selita Ebanks to Build Wellness Platform of the Future

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HERO MEDIA PARTNERS WITH FORMER VICTORIA’S SECRET SUPERMODEL, SELITA EBANKS TO BUILD WELLNESS PLATFORM OF THE FUTURE

Hero Media Partners with Former Victoria’s Secret Supermodel, Selita Ebanks to Build Wellness Platform of the Future

Hero Media has partnered with former Victoria’s Secret supermodel, Selita Ebanks to create a new wellness focused social media platform committed to empowering all women to be their best selves. The platform will serve as both a media platform and marketplace, leveraging Hero’s proprietary publishing software that supports both user-generated and curated content to engage its users. “I’m excited to create a community that is true reflection and serves the needs of all women. Having been part of an industry that was built on perpetuating unattainable beauty standards, I am now looking forward to working with my partners at Hero Media to build a home where all women are welcome,” says Selita.

Despite the beauty and wellness industry being a combined 4.2 Trillion dollars a year, both Selita and Hero Media have seen a lack of platforms committed to building communities that are truly inclusive. Additionally, there are very few platforms dedicated to promoting a clean beauty standard that’s safe for its users and the environment. The team is also banking that wellness and self-care will continue to be emphasized by women coming out of Covid-19. “We see a huge opportunity coming out of Covid19 to create a digital safe space whose purpose is to welcome all women seeking a more customized wellness solution,” says Joe  Anthony, CEO of Hero Media.

The team at Hero Media and Selita have been working collaboratively over the past year on the features that will make the platform unique to the industry. “We are not interested in just building another media site, we are building a platform and user experience that doesn’t exist in the marketplace,” says Len Burnett, Head of Urban Media Innovation at Hero Media. Scheduled to be released in the first quarter of 2021, Hero Media has already had conversations with brand partners, celebrities, influencers and strategic partners looking to be part of a new inclusive wellness community. The platform intends to offer a variety of branded content and unique native advertising solutions that will more authentically bring brands into the wellness conversation.


Urban/Black Media Veteran, Len Burnett Joins Hero Media as Head of Urban Media Innovation

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URBAN/BLACK MEDIA VETERAN, LEN BURNETT JOINS HERO MEDIA AS HEAD OF URBAN MEDIA INNOVATION

Urban/Black Media Veteran, Len Burnett Joins Hero Media as Head of Urban Media Innovation

As Hero Media continues to diversify beyond a traditional agency, it taps longtime Urban/Black media veteran Leonard Burnett, to become Hero Media’s first Head of Urban/Black Media Innovation. Burnett brings an impressive list of accomplishments and achievements to the position including being the former Publisher of Vibe Magazine, Vice President of Vanguard Media and Co-Founder of Uptown Media, where he is helping brands reach affluent African American audiences.

Burnett will be leading a team to develop new and innovative media platforms and technologies that serve diverse audiences. “It’s no secret that Black, Hispanic and urban media platforms have not evolved at the pace necessary to compete in a rapidly changing media landscape,” says Burnett. Burnett will be working closely with Hero Media CEO, Joe Anthony to ideate and develop new platforms primed and positioned to disrupt the Black/Urban media industry. “I’ve known Len for almost 20 years and am excited to finally be working with him to redefine the urban/black media landscape,” says Hero Media CEO, Joe Anthony.

Burnett will continue to operate Uptown Media, which will undoubtedly benefit from the new collaboration. The group’s efforts will be centered on the development of platforms for healthcare, wellness, fintech, financial literacy, local news and short form content. The team is currently working with their partners to accelerate the beta release of several applications before the end of the year. “We are focused on taking back ownership of our content and our narrative, long overdue change is coming,” says John Frazier, Head of Curation & Group Creative Director.