Hero Media Partners with Former Victoria’s Secret Supermodel, Selita Ebanks to Build Wellness Platform of the Future

Hero Media has partnered with former Victoria’s Secret supermodel, Selita Ebanks to create a new wellness focused social media platform committed to empowering all women to be their best selves. The platform will serve as both a media platform and marketplace, leveraging Hero’s proprietary publishing software that supports both user-generated and curated content to engage its users. “I’m excited to create a community that is true reflection and serves the needs of all women. Having been part of an industry that was built on perpetuating unattainable beauty standards, I am now looking forward to working with my partners at Hero Media to build a home where all women are welcome,” says Selita.

Despite the beauty and wellness industry being a combined 4.2 Trillion dollars a year, both Selita and Hero Media have seen a lack of platforms committed to building communities that are truly inclusive. Additionally, there are very few platforms dedicated to promoting a clean beauty standard that’s safe for its users and the environment. The team is also banking that wellness and self-care will continue to be emphasized by women coming out of Covid-19. “We see a huge opportunity coming out of Covid19 to create a digital safe space whose purpose is to welcome all women seeking a more customized wellness solution,” says Joe  Anthony, CEO of Hero Media.

The team at Hero Media and Selita have been working collaboratively over the past year on the features that will make the platform unique to the industry. “We are not interested in just building another media site, we are building a platform and user experience that doesn’t exist in the marketplace,” says Len Burnett, Head of Urban Media Innovation at Hero Media. Scheduled to be released in the first quarter of 2021, Hero Media has already had conversations with brand partners, celebrities, influencers and strategic partners looking to be part of a new inclusive wellness community. The platform intends to offer a variety of branded content and unique native advertising solutions that will more authentically bring brands into the wellness conversation.